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The Strategy and Tactics of Pricing : A Guide to Profitable Decision Making
by Thomas T. Nagle, Reed K. Holden

Review: A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies.

Pricing Guide for Desktop Services: Street Smart Pricing for the Small Business Entrepreneur
by Robert C. Brenner

Review: A handy guide for using cost, productivity and profit to set prices that work. Pricing methods include by the hour, by the page, and by the job. Desktop publishing examples show the reader how to generate production time standards and budgeted hourly rates for flat rate pricing. Lists typical times to perform job functions. Includes cost and break-even analysis, maximum profit formulas, creative pricing strategies, subtle ways to raise price, countering cutthroat competition, estimating, bidding and negotiating techniques. Tables, sample forms, and charts. Free software offer in book.